In August 2019, Turkish Airlines agreed with Club Atlético River Plate to become the main sponsor of the Argentine sports club for the next three seasons.  Turkish Cargo intends to continue its efforts to expand its Interline and SPA agreements to meet the requirements of its customers in the locations where it is a-home and to provide business partners with the best international logistics solutions. With the Interline/SPA agreements, Turkish Cargo is expanding its network area and can serve destinations that are not piloted on their own. Currently, Turkish Cargo has 160 interline agreements and more than 80 spa agreements with other airlines, and this number is increasing by the day. These agreements could allow airlines to serve their customers in the wider sector of the network. On September 14, 2018, Turkish Airlines and Lega Basket Serie A, signed the highest professional basketball league in Italy, a sponsorship agreement that made the airline an official partner for the 2018/19 LBA season.   A new terminal was opened in January 2000 at Istanbul Ataturk Airport. Turkish Airlines continued to expand its international reach and entered into marketing agreements with Asiana Airlines, American Airlines, Malaysia Airlines, LOT Polish Airlines, Czech Airlines and Cathay Pacific in 2000. On 29 October 2000, THY withdrew from Swissair`s Qualiflyer alliance to attract a strategic investor to its privatisation.   The company had been part of the alliance`s loyalty program since November 1998.  An Antalya-Francfort line was added in 2001 by a codeshare agreement with Sun Express. The internal market was deregulated in 1996, allowing for new planned competition from charter companies. At the same time, major international airlines have competed fiercely on routes to Western Europe.
THY has entered into marketing agreements with other international airlines to improve their competitiveness. In 1997 and 1998, the company partnered with Japan Airlines to offer routes to Osaka and Tokyo. Other joint flights soon followed with Austrian Airlines, Swissair and Croatia Airlines.  On 22 October 10, 2013, Turkish Airlines and Euroleague signed an agreement to renew their sponsorship contract for a period of five years until 2020.  Through these agreements, Turkish Cargo can also serve sites such as major cities in Australia (Sydney, Melbourne, Perth), New Zealand (Auckland), certain destinations in Latin America, Africa and many remote locations in the Far East that are not flown by themselves or turkish Airlines. Turkish Airlines sponsors Turkish Airlines Open, a European Tour golf tournament that has been held annually in Turkey since 2013.  I think a separate airfare (even with the same airline) is not considered a “connection flight” here, so with separate tickets you would be delivered to yourself.